The World’s Largest Search Engine in Chinese: Baidu.com

Baidu (Chinese: 百度; pinyin: Bǎidù) (NASDAQ: BIDU) is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. A highly successful new Chinese company, in December 2007 Baidu became the first Chinese company to be included in the NASDAQ-100 index.[4]

The founders of “Baidu” was inspired by a poem written more than 800 years ago during the Song Dynasty; the poem laments about the yearning search for a beauty in a time of great chaos and tribulations. Most unexpectedly, in the most usual place, she turns up smiling at her hero “Baidu“ (literally means persistent searching for the ideal).

Today, 64% of China’s 400 million internet users goes to Baidu if they want to search for anything. China had an estimated 384 million Internet users by the end of 2009, more than the U.S. population—many experts project that this base is likely to grow to 840 million by 2013.

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